If you try to go to Bing Shopping at Bing.com/shopping, you’ll now be redirected to the Bing homepage. Microsoft has officially pulled the plug on the service.

Back in August, Bing announced the launch of a new product search experience, utilizing tens of millions of products, along with machine learning, to show products on the main results page, rather than making users go to a dedicated Shopping page.

Bing said users would continue to see the Bing Shopping destination during the transition, but the transition now appears to be over.

The new format looks vaguely similar to Google’s Knowledge Carousel.

[h/t: Barry Schwartz]