Bing announced the launch of Bing Places For Business today. Essentially this is just a rebranding of Bing Business Portal at a new destination: bing.com/places.

Bing senior product manager Ginny Sandhu says, “We know time is in short supply when you are busy running your business. That’s why at Bing we are always looking for ways to simplify your experience of getting your business online and managing your business reputation on the web. The launch of Bing Places for business is the first of many steps in our effort to provide you with all the tools you need to easily and quickly find local customers online.”

“Also as part of our drive to simplify the experience we are retiring a few business promotion and management services that were being previously offered,” says Sandhu. “Starting today we will no longer provide the option of creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business.”

Speaking of deals, as Bing Deals no longer exists, Bing also announced the launch of Bing Offers (another deals aggregator).

For Bing Places For Business, users can continue to use the same login information they used for Bing Business Portal. Data will be migrated to the new experience over the next three or four days.