Bing has been hanging out with the champion of the Loews Surf Dog competition in Imperial Beach, California. It’s part of this whole “Bing Summer of Doing” campaign the company has been promoting.
Today, Microsoft’s search division uploaded the following video about it:
In the video, host Damien Fahey says he wanted to find an amazing story about surfing, so he checked Bing, and using the search engine’s social results, he got a recommendation from his friend, who recommended the dog surfing championship.
So, he ended up spending the day with last year’s champion, Abbie.
I guess the lesson we’re supposed to take away from this is that if you use Bing’s social search features, you can find yourself in some amazing situations. Unfortunately, my experiences with the features haven’t been so epic.
The video closes with the “Bing is for doing” slogan. I’m glad to see it applied to such an every day scenario.