Bing announced today that it is adding Quora content to the social sidebar, which it introduced earlier this year. Users will see top Quora contributors related to query topics in the “People Who Know” section.

Users can hover over the contributor’s name to find out more info, or to click and go directly to the answers that contributor has shared.

The feature is only available in the U.S.

Quora should be getting a lot more exposure thanks to not only this new Bing integration, but another move the company made this week. Quora announced the launch of embeddable quotes, which will enable blogs and sites to easily embed Quora content. More on that here.

In May, Quora announced a $50 million Series B round of funding. The company said it intends to build its team, scale up technically, and focus on the long term. more details on that here.