Ask has debuted a new mobile app at SXSW, which a company spokesperson tells WebProNews “combines the instant gratification of a poll with the answer depth and social context of a Q&A service.”

“The app will help users in Austin cut through the noise to determine what the best panels, restaurants and parties are and will also help shape how Ask continues to integrate polling functionality into their site after Southby is over,” she says.

Features include (as described in an email from the company):

“Polling is one of the most engaging and straightforward Q&A formats on the Web – in fact, users in the Ask.com Q&A community continue to leverage the service as a polling mechanism,” says CEODoug Leeds. “SXSW is the perfect testing ground for us to play with mobile polling functionality, including filters like social connections and location, ultimately shaping how these features are integrated across both our flagship mobile app and site.”

We spoke with Ask at SXSW last year as well, when they launched their location-based Q&A app:

The new PollRoll app lets users send polls to friends and people nearby. It’s currently available in Apple’s iTunes Store. It’s only for iOS (i4.0 or higher).