Apple Unveils New Macbook Pro Models At Event, Lowers Prices

Chris CrumIT Management

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At its long-awaited event (by long, we mean about a month), Apple revealed a couple new Macbook Pro models, including a new 13-inch model and a new 15-inch model.

The 13 inch is lighter than the previous one at 3.46 lbs. and thinner at 0.71 in. Apple describes it as "incredibly fast," with an Intel Haswell 4th generation dual core chip. It includes Intel Iris graphics, which is 90% faster than than the previous generation.

The machine can get up to 9 hours of battery life.

It comes with PCIe-based flash storage, which is 60% faster, and faster 802.11 ac Wi-Fi. It gets three times the performance as the previous generation, Apple says.

It also includes Thunderbolt 2, which is up to twice as fast, and runs the new Mavericks OS, which the company also discussed today. More on that here.

Macbook Pro

The previous version of this machine started at $1,499, and the new one starts at $1,299. It starts shipping today.

The 15-inch model includes an Intel Crystal Well chip with Iris Pro graphics, and has models with GeForce GT 750M.

It gets up to 8 hours of battery life.

It also comes with PCIe-based flash, 802.11 ac Wi-Fi, and Thunderbolt 2 storage.

It's "just better across the entire system," said Apple's Phil Schiller.

The previous model started at $2,199. The new one starts at $1,999. It also begins shipping today.

Macbook Pro

More Apple coverage here.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.