New Apple CEO Tim Cook took the stage at the big Apple iPhone event today to deliver his first product launch.

First, Cook mentioned that two new Apple stores opened in China in the past week. At the Shanghai store, he says, 100,000 people appeared on opening weekend. It took a month for that to happen at the Los Angeles store, he said. In Hong Kong, Apple sold more macs on opening day than at any other store.

Apple has 357 stores in 11 countries, and Cook says there will be plenty more.

Cook says Apple’s stores “raise the bar” for retail.

Apple’s online store is actually down for updating at the moment.

Stay tuned for more from the event.