Apple’s acquisition of Beats is officially official. The company even put out an extra special landing page welcoming the team to the Apple family. Most of its acquisitions are barely even acknowledged.
Welcome to the family—Jimmy, Dre, Luke, Ian and the entire beats team!
— Tim Cook (@tim_cook) August 1, 2014
Apple’s “welcome to the family” message says:
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.
And we can’t wait to hear what’s next.
Over on the Beats by Dre site, visitors are greeted with this message:
By the way, when Cook says “the entire beats team,” it’s possible that this is only for a limited time for some.
@tim_cook sans the #200 🙂
— Bob Jones (@happy_soul2009) August 1, 2014
The acquisition comes after winning EU approval earlier this week.