Apple announced today that its iWork suite of productivity apps will be free with the purchase of new iOS devices. That includes Pages, Numbers and Keynote. iMovie and iPhoto will also be free.

“We think that iWork is a really key advantage for our customers’ productivity, and iPhoto and iMovie are great for their creativity,” said CEO Tim Cook is quoted as saying. “Almost all of our customers want these apps.”

The news came out of Apple’s big event where it unveiled the iPhone 5S and 5C, and announced that iOS will be released on September 18th.

In June, at Apple’s WWDC, the company announced iWork for iCloud, making the iWork suite essentially a direct competitor to Google Docs.

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Image: Apple