Many Apple services are experiencing a pretty major outage today, as the App Store, Apple Music, Apple TV, the iBooks Store, iTunes, Beats 1 Radio, and more are all down for some users.

According to Apple, it’s only affecting some users.

“All Store Services – Some users are affected,” says Apple. “Users are experiencing a problem with the services listed above. We are investigating and will update the status as more information becomes available.”

The outages were first reported by Apple just before 10am ET.

As for the cause, the prevailing theory is that Apple’s systems buckled under the weight of the VMA announcement traffic, as Apple and MTV had partnered to reveal them via Beats 1.

Developing…