Anthropic has followed OpenAI, unveiling a multi-tier Max plan for users looking to get the most out of its Claude family of AI models.

OpenAI introduced its own $200 ChatGPT Pro subscription in late 2024, raising questions about the sustainability of paid AI platforms.

In a blog post, Anthropic says it is launching its own $200 Max plan, with 20x more usage than Pro, as well as a cheaper $100 plan that still offers 5x more usage than a Pro plan. The company says expanded access has been the most requested feature from its heaviest users.

The top request from our most active users has been expanded Claude access. The new Max plan delivers exactly that. With up to 20x higher usage limits, you can maintain momentum on your most demanding projects with little disruption.

The company outlines exactly who benefits from the new plans.

The Max plan is made for people who use Claude regularly and need higher usage limits. It’s perfect if you:

• Need extended conversations to refine and perfect your work
• Work with substantial documents and complex data regularly
• Have deadlines that can’t wait for your current usage limits
• Find yourself turning to Claude throughout your day for various tasks

More usage unlocks more possibilities to collaborate with Claude, whether for work or life. At work, it means you can build Projects around any work task—whether it be writing, software, or data analysis—and really collaborate with Claude until your outcomes are just right.

Often, there are moments where we want to reflect and really work through a topic. Whether you’re organizing your day, navigating difficult questions and decisions, or preparing for a high-stakes moment, the Max plan ensures Claude is there with you at every step.

Anthropic is OpenAI’s leading rival, with its Claude AI models consistently giving ChatGPT a run for its money, and often exceeding its capabilities. The new Max plans could help provide an important source of revenue for Anthropic, helping drive further development.