Amazon Prime members have a new perk to help justify the annual fee – free, unlimited photo storage in the Amazon Cloud Drive.

Amazon is calling it Prime Photos, and it extends the free, unlimited storage offering previously available to Fire Phone owners to any Prime customer.

“This time of year in particular, families are capturing thousands of photos of holiday parties, family gatherings and opening presents,” said Greg Greeley, Vice President Amazon Prime. “With free unlimited photo storage, we’re providing one more reason for members to use Prime every day. Prime has always allowed members to conveniently save time and save money, and now with Prime Photos they can save memories too.”

Prime members can uploads photos for the web, iOS, Android, desktop, and of course, Amazon hardware. Amazon touts it as a “simple, secure” way to make sure you always have your precious photos backed up – and those photos will be stored as they are uploaded, in full resolution.

It’s important to note that this is free, unlimited photo storage. There’s no mention of videos.

Of course, Amazon isn’t the first to offer people a ton of cloud storage for little to no cost. But, like Amazon Prime Music, it’s just another perk to sweeten the deal that is Amazon Prime.