Amazon has begun sending out invitations for its new Echo smart device. The company unveiled the device on November 6th, and let interested consumers request invites.
ZDNet’s James Kendrick writes that he received his invitation today, and shares a screenshot of the email, which says:
Dear Amazon Customer,
We’re excited to offer you an invitation to purchase Amazon Echo. We hope you’ll have as much fun using it as we did inventing it. By accepting this invitation, you will be one of the first customers to use Echo, and we appreciate your input to help shape Echo as it evolves.
To accept this invitation, go to the Amazon Echo page, add to cart, and purchase as usual.
The Amazon Echo Team
At a $200 price tag, I don’t expect Echo to be a huge hit, as it appears to do things consumers can mostly already do with their smartphones and/or tablets. It’s half that price for Prime members, and that’s probably Amazon’s real motivation here – getting more Prime members, as that seems to be its motivation with most things these days.
Ultimately, it’s going to depend on reviews from people like Kendrick that determine just how interested people are in the product. As we saw with Amazon’s Fire phone earlier this year, both price and tech blogosphere opinion can make or break a product.
Image via YouTube