Amazon just announced the launch of its new 3D Printed Products store, offering a marketplace containing over 200 print on-demand products that can be customized to consumers’ needs – including by material, size, styles, colors, text, and image imprints.

According to the company’s it’s one of the largest such stores available online. It certainly has the biggest name in online shopping on it.

In addition to search tools, the store has interactive 3D previews, and a product personalization widget. Available products include jewelry, toys, home décor and fashion accessories.

“The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail – that manufacturing can be more nimble to provide an immersive customer experience,” said Petra Schindler-Carter, Director for Amazon Marketplace Sales. “Sellers, in alignment with designers and manufacturers, can offer more dynamic inventory for customers to personalize and truly make their own. The 3D Printed Products store allows us to help sellers, designers and manufacturers reach millions of customers while providing a fun and creative customer experience to personalize a potentially infinite number of products at great prices across many product categories.”

In addition to the widget, the store features design templates, which shoppers can start with, and then personalize.

Some items are available for less than $40. These include personalized cufflinks, bobble head figurines and wine glass holders. For around $100, items like pendants, earrings and necklaces are available.

If you’re interested in selling items through the store, there’s an application here.

Image via Amazon