Amazon has once again made a price adjustment to its flagship smartphone, and it’s a pretty significant one.

As of right now, you can buy an unlocked Amazon Fire Phone for $199. As you’re probably aware, that’s usually what customers pay for a top-tier smartphone when they also agree to a two-year contract with a carrier. The unlocked 32GB Fire Phone was originally priced at $649 and was most recently available for $449.

This isn’t the first time Amazon has made a drastic cut to the Fire Phone’s price. Back in September, the company dropped it to 99 cents, with the two-year contract agreement. That was pretty significant, but $199 for a current-gen, unlocked smartphone is more than unusual.

Amazon’s clearly trying to do everything it can to get people to buy its new phone. Reviews haven’t been great and sales have been even worse. Just a few weeks ago, the company flat out admitted that it made a mistake with the smartphone.

“We didn’t get the price right,” Amazon Senior Vice President of Devices David Limp told Fortune. “I think people come to expect a great value, and we sort of mismatched expectations. We thought we had it right. But we’re also willing to say, ‘we missed.’ And so we corrected.”

As the holiday shopping season gets underway, it’ll be interesting to see if Amazon can practically give them away.

The Fire Phone sports a 4.7-inch display, and 2.2Ghz quad-core processor and a 13 MP camera. It also comes with a free year of Amazon Prime.

Image via Amazon