Amazon announced that it is expanding its mobile ads API to enable iOS developers to use interstitial and banner ads from the Amazon Mobile Ad Network in their apps. It already enabled developers on Android and Fire OS to do so.

The company also announced that starting on July 25th, ads will also be able to be displayed on its new Fire phone.

“As a developer, you can now monetize your apps with the Amazon Mobile Ads API across iTunes, Google Play, and the Amazon Appstore while taking advantage of multiple targeting features,” says Amazon’s David Isbitski.

The API for iOS requires iOS 6.0 or later, and assumes the developer has Xcode 5.1.1 installed. The company details the steps to getting set up here.

“The Amazon Mobile Ad Network supports Interstitial Ads as well as banner ad sizes of 300×50, 320×50, and 300×250 for phones and 300×250, 728×90, and 1024×50 for tablets. Your app should request a device-appropriate size,” says Isbitski.

As far as targeting, you can specify geolocation (US only), age, and gender.

Amazon’s Mobile Ad Network serves banners and interstitials across the Amazon Appstore, iTunes, and Google Play. With the latest API release, Amazon is expanding ad serving to users in Spain and Italy across Android and iOS.

Image via Amazon