Amazon.com said today it is launching a "Your Kindle Commercial Contest" that invites people in the United States to create a 30-second or less Kindle advertisement for the chance to win $15,000 in Amazon gift cards.
"We’re constantly impressed with our customers’ ideas and creativity," said Rich Williams, director of advertising.
"Last year’s ‘Your Amazon Ad Contest’ was so successful that we ended up running the winning commercial as a part of our holiday TV campaign and it was seen by over 100 million people across the United States. We’re excited to see what our customers come up with for the Your Kindle Commercial Contest."
Beginning today, people can upload their "Your Kindle Commercial Contest" submissions. Entries are due by August 29, and an Amazon judging panel will review all contest submissions and select the top 50 entries based on the following:
*Likelihood of making viewers want to buy a Kindle or download a free Kindle app
The grand prize winner and up to four semi-finalists will be announced on September 20. The grand prize winner will receive a $15,000 Amazon gift card, and the semi-finalists will receive $2,500 Amazon gift card.