Amazon announced some new TV streaming deals for its LoveFilm product.

After owning 42% of the company, Amazon acquired the remaining shares of LoveFilm, a European Netflix-like company, last year. Since then, the company has been making deals to expand the service’s streaming catalog.

Last month, Amazon signed a multi-year agreement with Sony to give members exclusive streaming access to new and forthcoming Sony Pictures TV and film titles. Other recent deals were made with Warner Bros., Entertainment One, StudioCanal, Disney, Momentum and Lionsgate.

Today, Amazon announced deals with BBC Worldwide and ITV.

The BBC deal will give members streaming access to content like Doctor Who, Life On Mars, Spooks, Whitechapel, Planet Earth, and plenty of other shows and documentaries.

LoveFilm CEO Simon Calver says, “We are thrilled to be bringing together great British TV content with Europe’s leading film subscription service. This gives LOVEFiLM an even more powerful, unique offering of instant programming for our members to view across a growing number of platforms, for one low monthly price.”

Lisa Rousseau, Head of UK and Ireland, Sales & Distribution, BBC Worldwide added, “We’ve had a content partnership with LOVEFiLM for several years now and it’s great to see this evolve digitally. We’re delighted to give LoveFilm’s subscribers the opportunity to instantly watch their favourite British shows, wherever and whenever they wish, alongside a diverse range of great programmes and films.”

The ITV deal gives LoveFilm members streaming access to titles from the the UK’s largest commercial broadcaster, including Marchlands, Above Suspicion, Prime Suspect, Inspector Morse, Cold Feet, and Secret Diary of a Call Girl.

“We are delighted to be working with LoveFilm to bring a wide range of ITV’s best loved programmes to their subscribers,” said ITV Director of Pay and Distribution, Martin Goswami. “Partnering with LoveFilm’s Instant service is a great example of how ITV is starting to drive new revenue streams by distributing its content across multiple platforms.”

LoveFilm’s instant service is currently available to over 175 Internet-enabled devices, including PCs, PS3, iPad, Xbox 360, and numerous Blu-Ray players and connected TVs.