Google announced that it’s making it easier to find your search terms and negative keywords faster on the Keywords tab in AdWords.
In a brief Google+ post late last week that largely flew under the radar until this week (via Search Engine Land), Google said:
Starting this week, the Search terms report and your negative keywords can be more easily accessed from the Keywords tab.
These changes are designed to improve keyword management, so you can quickly and easily access key insights that you need to improve performance. Check out our Help Center to learn how you can put the Search terms report and negative keywords to use in your account.
This isn’t a major update by any means, but any tweak that makes things easier is sure to be appreciated by advertisers.
Image via Google