MarTechPro

Google Sues BadBox 2.0 Botnet Operators for Infecting 10 Million Android Devices in Global Ad Fraud Scheme
The Rise of a Sophisticated Cyber Threat In a bold move to combat digital fraud, Google has initiated legal proceedings against the shadowy operators behind the B...
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Constant Contact Acquires Moosend to Boost Email Marketing
On June 6, 2025, Constant Contact, a prominent player in the digital marketing arena, announced its acquisition of Moosend, an email marketing and automation platform, from Sitecor...
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Google AI Overviews Cut Organic Clicks by 30% for SEO: Optimizing for AI
The advent of Google’s AI Overviews has sent shockwaves th...
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AI in Customer Service: Balancing Automation and Human Connection at Scale
The AI Revolution in Customer Service: Promise and Peril In the rapidly evolving landscape of customer service, artificial intelligence is reshaping how...
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The AI Revolution: How Grok and ChatGPT Are Reshaping Search as 27% of Users Abandon Google
The AI Search Revolution: How Grok and ChatGPT Are Challenging Google's Dominance In a digital landscape long dominated by Google's familiar blue links,...
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The New Role of Marketers: Human-AI Collaboration
In today's fast-evolving digital landscape, the expectations placed upon marketing organizations are unprecedented. Demand for agile content production, hyper-personalization, and...
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Seizing the Transformative Potential of AI Marketing
In an era marked by rapid technological advancement, artificial intelligence (AI) has inaugurated a new age for marketers—one where algorithms, data, and automation reshape how bra...
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The Advantages of Working With PPC Management Services
If you're looking to grow your online visibility and get new traffic, you have two main choices available to you: SEO or...
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The Self-Driving AI Revolution: How AI Agents Are Set to Transform Business Automation
In the evolving world of artificial intelligence, one of the most transformative advancements comes in the form of AI agents—an innovation that promises to reshape how businesses a...
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10 Tips You Need to Know Before Starting Your B2B Demand Gen Campaign
With AI and digital transformation reshaping B2B marketing, demand generation strategies must evolve to stay effective. For Demand Gen leaders, this means adapting approaches to ca...
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How to Create SaaS Landing Pages That Rank and Convert
Building a Software-as-a-Service (SaaS) business is no easy feat, but once the product is developed, the next challenge is ensuring that potential users can find and interact with...
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AI’s Impact on Content Creation: A Tug-of-War Over Rights and Revenues
In the rapidly evolving digital landscape, the advent of AI technologies like Google's 'AI Overview' and OpenAI's ChatGPT is igniting a fierce debate over the rights and revenues o...
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Mastering Microsoft Ads: A Step-by-Step Guide
In the ever-evolving digital marketing landscape, understanding the intricacies of online advertising platforms is essential for businesses looking to maximize their reach and driv...
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Unveiling Your Local SEO Goldmine: A Tactical Guide to Keyword Research
In a world where the digital marketplace reigns supreme, businesses striving for online visibility often lose themselves in a sea of keywords and search terms. But fear not—...
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Cracking the Code: Boosting Your Website’s Search Ranking with Performance Optimization
In the ever-evolving realm of online marketing, where the battle for visibility rages on, a new frontier has emerged: the importance of website performance in securing a coveted sp...
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