SearchNews

Google Brings New Level of Relevancy to Local
Google has combined local search with personalized search, and social search to make a potentially powerful new kind of Google result that should benefit both users and business...
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Major Advertisers Sign On For Google Goggles Test
Google's augmented reality tech might soon make the shift from interesting plaything to revenue-generating tool.  A Google Goggles marketing experiment has begun, at least,...
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Borders.com Rolls Out New Website
Borders.com has launched a new website featuring discounts on 100,000 bestselling titles, free shipping offers and new product lines. To promote the new website,...
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Google Site Search Pricing Changes
A complicated pricing structure does few people any favors.  Businesses just risk annoying or alienating potential customers who don't feel like pulling out three spreadshe...
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Google Vulnerability Program Meets With Early Success
Perhaps the best possible thing, from Google's point of view, would have been if it had announced its vulnerability reward program and then heard nothing at all.  But a sho...
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Tips For Increasing the Chances of Customers Buying From You Online
In the fast-paced digital age where everyone wants a piece of that sweet Internet money, competition for small businesses is greater than ever. Fortunately there are  more...
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Significant Yahoo Layoffs Rumored
At a time when people should be decorating their offices in a festive manner, it seems that a large number of Yahoo employees will instead have to carry away their belongings in...
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Reducing the Yahoo-to-adCenter Campaign Friction
As you may know, the Yahoo and Microsoft advertising transition is complete. Yahoo and Microsoft paid search advertisers must use adCenter to manage their campaigns. But how smo...
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Google India To Hire “Hundreds Of Engineers”
Google India's HR managers may be in for a hectic time.  Days after Google announced $1,000 bonuses and ten percent raises for all the company's workers, a high-ranking emp...
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Think the Big Brands Got it Great in Search?
There's no question that big brands often rank very well in search, but you might be surprised at just how difficult it is to scale SEO for large sites and to get the right whee...
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What Does The Future Of Search Look Like?
Tim Mayer, the former head of search product and business at Yahoo, spoke in the keynote session “Future of Search: Mobile, Social, and Vertical.” Covera...
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Google Has Internal Debate About Content Farms as Spam, Cracks Down on Link Spam
As usual, Google's Matt Cutts had some interesting things to say, speaking at Pubcon in Las Vegas.  The biggest thing Google has probably done for its users...
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FCC Acknowledges Google Street View Investigation
Google's winning streak with respect to the Street View privacy breach might be coming to an end.  Although the UK's Information Commissioner's Office and the Federal Trade...
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Yahoo Names New North American Ad Sales Head
Yahoo's ad sales in Mexico, the U.S., and Canada may soon take off. That's the idea, at least, as Yahoo announced this afternoon that it's hired Wayne Powers, a Time Inc. Media Gr...
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