Advertising & Marketing

Online Ad Spending To Outpace Print In 2010
Spending on online advertising and marketing will surpass print in 2010 for the first time, according to a new report from Outsell. Companies will spend $119.6 b...
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Facebook Expands Preferred Developer Program
Four months ago, Facebook launched something called the Preferred Developer Consultant Program in an effort to point companies and celebrities towards the best developers. ...
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As SERPs Get More Complicated, Focus on Relevant Elements
At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett sugge...
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Google Launches Public Data Explorer Labs Experiment
Google has launched a new Google Labs experiment called Public Data Explorer. The product takes large datasets and gives them a visual&n...
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Yahoo “Infusing Mobile Through The Organization”
Yahoo's approach to the mobile market is about to change in a very noticeable way.  Indeed, Yahoo's mobile division will more or less cease to exist as a separate entity, w...
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Citysearch Has New Way for Local Businesses to Advertise
Citysearch recently announced a set of APIs to make all of Citysearch’s local listings content and advertising available to other W...
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Free Software Foundation Talks Potential of Google’s On2 Deal
Last summer, Google announced that it would be acquirin...
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Marketing Should Be About “And” Rather Than “Or”
You'll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a "_____ killer", when in most cas...
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Google’s Matt Cutts Talks Caffeine, PageRank, PuSH, Buzz, and Much More
In case you missed it, WebProNews streamed a live interview with Google's Matt Cutts from SMX West in Santa Clara. It's hard to narrow down the discussion to a singular topic, b...
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Matt Cutts: Google Probably Won’t Call PageRank Something Else
Update: Matt Cutts says they probably won't rename PageRank. However, he agrees with Peter Norvig that people obsess about it too much....
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Site Speed Tips for When Google Uses That as a Ranking Factor
Last year, Google's Matt Cutts dropped the bomb (to put it in th...
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Talking Bing/Yahoo Integration with Yahoo Search
As you know, Microsoft and Yahoo were recently granted regulatory approval on their search and advertising deal, and we've discussed...
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Google Pesonalizes Search Results More with Star Feature
Google today introduced yet another way it is personalizing search results (we...
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SEO and Social Media Matter for Press Coverage
When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all goo...
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Google Acquires DocVerse, Takes Aim At MS Office
The acquisitive arm of Google reached out again today, and this time, grabbed DocVerse, a company that specializes in the real-time sharing and editing of documents.  The u...
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