Advertising & Marketing

Bad Bunny’s Rise: From SoundCloud Star to Super Bowl Icon and $50M Empire
In the ever-evolving world of celebrity endorsements, few artists have ascended as rapidly and influentially as Bad Bunny, the Puerto Rican rapper whose real name is Benito Antonio...
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Uber Expands JourneyTV with Cars.com for In-Car Videos and Ads
Uber's Push into In-Car Entertainment In a bold move to captivate captive audiences, Uber Technologies Inc. is expanding its in-car video content offerings by par...
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AI Search Revolution: SEO Strategies for 2025 Success
In the rapidly evolving world of digital discovery, businesses and content creators are grappling with a seismic shift: artificial intelligence is reshaping how information is surf...
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From Loyalty to Brandoms: Fostering Fan Communities for Brand Growth
In the evolving world of consumer engagement, brands are shifting from traditional loyalty programs to cultivating fervent fandoms, a phenomenon dubbed "brandoms." This transformat...
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YouTube Settles Trump Lawsuit for $24.5M, Funds White House Ballroom
In a significant development for the intersection of technology, politics, and free speech, Alphabet Inc.'s YouTube has agreed to a $24.5 million settlement with President Donal...
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Meta Launches Vibes: AI-Powered TikTok Rival for Video Creation
Meta Platforms Inc. has unveiled a significant update to its Meta AI app, introducing a feature called Vibes that promises to reshape how users interact with artificial intelligenc...
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Disney Greenlights Simpsons Movie Sequel for July 2027 Release
In a move that has sent ripples through Hollywood's animation sector, Disney and 20th Century Studios have officially greenlit a sequel to "The Simpsons Movie," slated for a theatr...
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Meta Expands Facial Recognition in UK, EU, Korea to Combat Scams
Meta Platforms Inc. is expanding its use of facial recognition technology to combat online scams and aid account recovery in key international markets, marking a significant pivot...
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Banijay Partners with Moments Lab AI to Turn Archives into Viral YouTube Hits
In the competitive world of digital media, Banijay Entertainment, the powerhouse behind global hits like "Big Brother" and "MasterChef," is leveraging artificial intelligence to ca...
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Ohio Enacts Mandatory Age Verification for Adult Sites in 2025
In a move that underscores the growing tension between child protection and digital privacy, Ohio has become the latest U.S. state to implement mandatory age verification for acces...
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TikTok Launches AI-Powered Travel Ads to Challenge Google and Meta
TikTok's Push into Travel Advertising In a bold move to capitalize on the burgeoning intersection of social media and travel planning, TikTok has unveiled its lat...
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Apple News+ Adds Free Washington Post Access for Subscribers
Apple Inc. has expanded its Apple News+ subscription service by incorporating full access to The Washington Post, a move that enhances the platform's value without increasing costs...
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YouTube TV Risks NBCUniversal Blackout in Comcast Deal Dispute
YouTube TV subscribers are on the brink of a potential blackout of NBCUniversal channels, as negotiations between Alphabet Inc.'s Google and Comcast Corp.'s NBCUniversal teeter on...
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How Marketing Harnesses Psychology to Shape Consumer Perceptions
In the competitive world of marketing, brands often tap into subtle psychological cues to influence consumer perceptions, and one of the most potent tools is the principle of assoc...
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Instagram Tests Reels-First UI in India, South Korea to Rival TikTok
Instagram, the Meta-owned social media giant, is experimenting with a significant overhaul of its user interface, prioritizing its short-form video feature Reels as the default lan...
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