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The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often when it comes to organic and paid search. Now a re...

How to Create a Digital Marketing Strategy for Your Startup

Launching a startup is exciting for entrepreneurs, especially in this day and age where technology has made doing business easier and more efficient...

Ways to Effectively Promote Your Business With Video Marketing

From search engine optimization, the next evolution of online marketing is video. While mobile phones and social media are invaluable, they have cre...

Don’t Overlook Voice Search in Your Online Marketing Campaign

The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the...

How Social Media Marketing Improves Your Google Rank

In boosting your search engine ranking, it's almost criminal to exclude social media marketing, especially given its pervasive presence online. L...

7 Tips in Choosing the Right Digital Marketing Agency

Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sp...

5 Instagram Marketing Tips to Help Your Business Grow

It seems Mark Zuckerberg's $1 billion acquisition of Instagram in 2012 is paying off, as the social media site is expected to hit $5 billion in sales by 2018....

Facebook’s Future: Video, Search, Messaging and VR

Facebook's goal is to connect with everyone, yes every single person in the world. Not just that, but Facebook wants to connect to everyone at all times, in every waking moment. Fa...

Virtual Reality to Change Marketing

Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...

9 Ways to Get Your Content Published On Authority Websites (Outreach Marketing)

Introduction to Outreach Marketing Outreach marketing is a marketing strategy that focuses on human-to-human connection and consumer psychology to position ideas, brand...

Google Sends Search Console Messages About AMP

Google is starting to send some publishers messages about AMP in Search Console. G-Squared Interactive digital marketing consultant Glenn Gabe shared a screenshot on Twitter (v...

Twitter Authority And Google Search

Early last year, Google and Twitter formed a partnership giving Google full access t...

Overstock Hurt By Google Search Changes Again

Overstock.com has had a lot of financial trouble over the years as a direct result of how its content shows up in Google search results. It is perhaps one of the best examples of h...

Study: Local Search Gets Local Businesses More Clicks, Calls Than Any Other Channel

Facebook may be doing more with is ads to help local businesses, but local...

Does Pinterest Have A Place In Your Search Budget?

Pinterest is often thought of as a social network, and it is to an extent. You can follow people (including friends), and they can follow you back. You can interact with them and e...

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