MarketingNews

How to Use Facebook’s Messenger Ads to Grow Your Business
There's no doubting the power social media has to help businesses expand their reach, and so far, no social media platform can compete with Facebook...
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Google Search Has a New Feature That Lets You Compare Devices
Google is testing out a new feature to its popular search engine that should make gadget or device-related queries even more interesting. Apparently, the tech giant is planning to...
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Whatsapp Introduces New Live Location Feature That Lets You Track Friends in Real Time
Pretty soon, it will be easier for family members and close friends to track the location of their loved ones to make sure they have safely reached their destination. WhatsApp has...
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5 Google Adwords Mistakes Every Online Marketer Should Avoid Making
There's no doubt that Google Adwords can be very beneficial to a business. It's one of the best ways to drive traffic to your site, generate leads and close sales. But like most go...
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How Social Media Marketing Improves Your Google Rank
In boosting your search engine ranking, it's almost criminal to exclude social media marketing, especially given its pervasive presence online. L...
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Google Announces Launch of Native Chrome Ad Blocker
Search engine giant Google is flexing its muscles once again as it releases an ad blocker that could have far bigger ramifications than just getting rid of pop-up ads....
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How to Fight Our Caveman Impulses to Create a Positive Customer Experience
This is not your granddad's customer service advice says Adam Toporek, author of the book,...
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Twitter Offers Event Targeting To Rio Olympics Advertisers
"We launched event targeting to provide a fast and easy way to reach a target audience on Twitter that’s actively interested in an event," says...
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How Google Measures Cross-Device Ad Conversions
Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute which ads are leading to sales...
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TV Ad Industry Takes On The Internet With Addressable Advertising
The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable adve...
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Email Marketing is Alive and Well for Brands
Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according...
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LinkedIn Enables Programmatic Ad Buying
LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target more precisely and with more eff...
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Google Ad Partner Specializations Launched So Agencies Can Stand Out
Partner Specializations are now being awarded to Google Partner's that can demonstrate expertise in particular area...
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Immediacy Advertsing: Twitter Now Lets Advertisers Target By Emoji
Twitter has become the first social media platform that lets advertisers target by what emoji a user has tweeted. The idea is that emoji's are in...
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New YouTube Tools Makes Video Ad Making Easy
YouTube today introduced a suite of tools for business of all sizes to make video ads. At launch, YouTube...
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