Twitter Cracks Down on Tweetdeckers With Mass Account Suspensions

StaffMarketingNews, SocialMediaNews

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Twitter continues its fight against spam and “tweetdecking” on its platform. On Friday, the social media website suspended a slew of accounts known for stealing and retweeting viral tweets without crediting their original creators.

Included in the suspension are @Dory, @CommonWhit Girl, @memeprovider and a host of other accounts known for stealing jokes and memes from other Twitter users and retweeting them. Twitter had previously suspended some of these accounts individually, but it is the first time that the company suspended them all en masse.

Apparently, stealing other people’s jokes without giving their creators proper credit is just one of the offenses of some of these accounts. According to BuzzFeed, Twitter targeted some of these accounts because they are known for “tweetdecking,” a practice where multiple accounts are used in mass-retweeting each other’s posts. The ultimate aim of the practice is to artificially induce these posts to become viral.

At the moment, it is still unclear if Twitter intends to make these suspensions permanent.  What is known, however, is that by engaging in “tweetdecking,” these accounts have violated the company’s policies on spam specifically those that prohibit mass duplication and impersonation. If the social media platform decides to reactivate the suspended accounts, it is likely that repeating their offense will result in more stringent punishments in the future.

Lately, Twitter has come under scrutiny over spamming and fake accounts on its website. Earlier this year, the company released the shocking statistics on its investigations over Russian propaganda campaign via the platform. More than 50,000 Twitter accounts were allegedly linked to the Russian government and may have been used to influence the 2016 US presidential elections.

Under increasing pressure to eliminate spamming, Twitter announced last month that it has a new set of rules on how users and app can automate tweets. Now, third-party platforms such as Tweetdeck can no longer like or send identical tweets from multiple accounts; a move specifically implemented to target “tweetdecking.” The company is also now making greater effort to crack down on the use of bots on its site.

[Featured image via Twitter]
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