Pinterest recently announced that its giving third-party influencers access to its API. While influencer marketing is not new to the social media pl...
Reddit made some big changes last year, with a redesign of its website and the launch of a native video feature optimized exclusively for the site's...
For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many so...
Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head o...
"Amazon" and "ads" are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the...
Pinterest recently announced that it will be giving third-party influencers access to its API. The move gives brands, influencers, and marketers a c...
In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline...
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-ye...
Over the years, a growing number of companies have been turning to social media as their preferred marketing channel, veering away from more traditi...
For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive displa...
Every business should be using YouTube to engage their potential customers and create a sense of authority for their business. The problem is that most people don't know where to s...
Experiential advertising is the talk of the advertising industry because it combines search, social, and digital with the human senses of sight, hearing, smell, taste, and touch in...
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