"Amazon" and "ads" are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the...
Pinterest recently announced that it will be giving third-party influencers access to its API. The move gives brands, influencers, and marketers a c...
In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline...
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-ye...
Over the years, a growing number of companies have been turning to social media as their preferred marketing channel, veering away from more traditi...
For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive displa...
Every business should be using YouTube to engage their potential customers and create a sense of authority for their business. The problem is that most people don't know where to s...
Experiential advertising is the talk of the advertising industry because it combines search, social, and digital with the human senses of sight, hearing, smell, taste, and touch in...
Every generation is grouped according to the time its members were born, but for years now, there's been an ongoing debate about the specific cutoff...
Every year, millions of new websites are launched, and they're directly or indirectly competing for the same visitors you are. That makes driving tr...
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