MarketingAI

Taboola – Outbrain Merger Falls Apart
It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect sto...
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Ex-Google CEO: AI Will Create a Bunch Of New Platform Winners
"Just 20 years ago the one really big player was Microsoft.," says former Google CEO Eric Schmi...
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Qualtrics IPO Is A Win-Win, Says SAP CEO
Just twenty short months after SAP announced their intention of...
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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...
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Without AI, Real-Time Personalization Would Not Be Possible
“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn thro...
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The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO
“The pace of change, the disruption in our industry, it's...
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How Mobile is Changing Marketing by Creating Value
Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move f...
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Amazon Using AI to Understand Searches
Amazon is using artificial intelligence (AI) to better understand search queries and why a person may be looking for something....
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How AI Is Changing The Mobile Gaming Landscape
Would it surprise you to learn that by next year a quarter of the world’s population is expected to be a mobile gamer? Cell phones are everywhere, and even...
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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We're making email marketing even smarter with a set of new AI capabilities...
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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding yo...
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Coronavirus: YouTube Turns to AI to Address Shortage of Human Moderators
YouTube is warning that some users’ videos may be improperly flagged due to the company relying on artificial intelligence (AI) to moderate videos....
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Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands
Many companies are working to build authentic and trusted brands with consumers. This is especially true with pharmaceuticals, biotech, and med-tech compan...
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Google Cloud Launches Cloud AI Platform Pipelines
Google Cloud has announced the launch of Cloud AI Platform Pipelines, to help deploy machine learning (ML) pipelines....
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