With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A...
Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook...
Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...
Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according...
A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, near...
McDonald's, in celebration of National Hamburger Day this Saturday, tested the marketing potential of live video on Facebook. McDonald's first promoted it's Facebook Live video to...
The viralicious Chewbacca Mom video shows the power of accidental viral marketing for brands. The selfie video, posted on May 19, of a super-excited Mom describing how she went to...
Email on Acid recently released the results of a survey of 3,550 professionals (including marketers and developers) from last fall, looking at development, design, and marketing tr...
Facebook announced eight upcoming webinars tackling various aspects of marketing with Facebook, Instagram, and Messenger. A couple of them are this week.
On Tuesday, April 26,...
Instagram commissioned a study to analyze how moms use its service, presumably to help advertisers plan their Mother's Day campaigns.
It found not only that moms are active on...
Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...
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