A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, near...
McDonald's, in celebration of National Hamburger Day this Saturday, tested the marketing potential of live video on Facebook. McDonald's first promoted it's Facebook Live video to...
The viralicious Chewbacca Mom video shows the power of accidental viral marketing for brands. The selfie video, posted on May 19, of a super-excited Mom describing how she went to...
Email on Acid recently released the results of a survey of 3,550 professionals (including marketers and developers) from last fall, looking at development, design, and marketing tr...
Facebook announced eight upcoming webinars tackling various aspects of marketing with Facebook, Instagram, and Messenger. A couple of them are this week.
On Tuesday, April 26,...
Instagram commissioned a study to analyze how moms use its service, presumably to help advertisers plan their Mother's Day campaigns.
It found not only that moms are active on...
Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...
These days, if you're not marketing on Instagram, you're likely missing out, but at the same time, things aren't as rosy in that department as they once were. For those trying to g...
Yahoo has released some new findings from a study on marketing to Generation X. It aims to provide insight into how to better understand people from this generation, their interest...
Introduction to Outreach Marketing
Outreach marketing is a marketing strategy that focuses on human-to-human connection and consumer psychology to position ideas, brand...
We're not even half way through February yet, and already it's been a major month for Instagram in terms of what businesses and marketers can get out of it. There have been four s...
Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twitterverse for those who use it....
Shopify announced the launch of a new ecommerce marketing podcast called Shopfiy Masters. The show features interviews from successful ecommerce entrepreneurs, discussing things th...
It was only a matter of time. Periscope live streams (and recordings) can now be played right inside of Twitter - from the timeline. This presents more opportunities for businesses...
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