DigitalMarketingNews

The Rise of the Connected Marketer
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa,...
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Have You Tried ‘Doctor Fork’ Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment
Google and Unskippable Labs cooked up a new project that has marketers salivating with new ideas. The comp...
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The Challenges of Brand Search and PPC
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have...
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Are You Still Underestimating How the Internet Can Change Your Life?
Successful internet entrepreneur Gary Vaynerchuk recently spoke about how so many people continue to underestimate the amazing power o...
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How to Harness the Combined Power of Search and Video to Increase Ad Conversions
One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year, Google made that even more effective by combining the power of video...
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Benefits of Adding In-App Advertising to Your Marketing Strategy
In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to...
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How Facebook Messenger Can Help You Drive Sales
Facebook Messenger is only about three years old and it's already one of the most popular messaging platforms in the world. With the right marketing...
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5 Ways to Stop Ad Fatigue From Killing Your Facebook Campaign
The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reported...
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Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform
With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they'll also be gettin...
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5 Tips to Help You Optimize Your Website for Voice Search
It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a...
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US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year
The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and Price...
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5 Ways to Boost Your Brand Using Social Media Polls
If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling...
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Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even annou...
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Growing Number of Millennials and Gen Z’ers are Quitting Social Media According to New Research
Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media ac...
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