DigitalMarketingNews

Benefits of Adding In-App Advertising to Your Marketing Strategy
In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to...
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How Facebook Messenger Can Help You Drive Sales
Facebook Messenger is only about three years old and it's already one of the most popular messaging platforms in the world. With the right marketing...
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5 Ways to Stop Ad Fatigue From Killing Your Facebook Campaign
The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reported...
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Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform
With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they'll also be gettin...
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5 Tips to Help You Optimize Your Website for Voice Search
It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a...
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US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year
The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and Price...
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5 Ways to Boost Your Brand Using Social Media Polls
If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling...
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Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even annou...
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Growing Number of Millennials and Gen Z’ers are Quitting Social Media According to New Research
Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media ac...
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Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targete...
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Facebook Increases Job Search Capabilities to 40 New Countries
Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform....
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2018 Will See Continued Decline in Facebook Use Among Teens
Is Facebook losing its cool factor? That seems to be the sad truth as the social media giant lost around 2.8 million young users last year....
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Facebook Takes Steps to Clarify Ad Metrics in Light of Complaints from Advertisers
Facebook is finally taking steps to address advertisers' concerns regarding ad performance. In the interest of transparency, the social media giant...
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Snap Inc. Responds to Critics of Its App’s Redesign
They say humans are creatures of habit which explains why most people are a bit resistant to change. And Snapchat’s recent redesign proved to be a b...
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After 12 Years of Losses, Twitter Finally Turns a Profit
Even seasoned Wall Street analysts were a bit surprised by Twitter’s latest financial report for the fourth quarter of 2017. No, the surprise was no...
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