Facebook Messenger is only about three years old and it's already one of the most popular messaging platforms in the world. With the right marketing...
The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reported...
With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they'll also be gettin...
It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a...
The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and Price...
If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling...
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even annou...
Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media ac...
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targete...
They say humans are creatures of habit which explains why most people are a bit resistant to change. And Snapchat’s recent redesign proved to be a b...
Even seasoned Wall Street analysts were a bit surprised by Twitter’s latest financial report for the fourth quarter of 2017. No, the surprise was no...