Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That's it. "To convert t...
"One trend that is going to happen is that travel as we knew it is over," says Airbnb CEO Brian Chesky. "It doesn't mean travel is over, just the travel we...
Tech giants reel in millions per year through big conferences, but COVID-19 has dramatically changed the global business event industry. As a result, busin...
âNobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,â says Matthew Biboud-Lubeck of...
âHow do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn thro...
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. â...
Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move f...
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