DataDrivenMarketingPro

Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing -- driving traffic through product links embedded in original content --...

Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns. Acco...

Gmail Is Adding An Unsubscribe Link To The Top Of Marketing Emails

Google is reportedly adding a new "prominent" unsubscribe link to the top of marketing emails, potentially driving a lot more unsubscribes for businesses. It was announced on Thurs...

Was This A Wise Marketing Strategy By Groupon?

Groupon is doing what it does best - attracting attention for being just a little bit "off the wall." The company has been doing this for as long as I can remember, and apparently...

SanDisk Makes Mobile Data Management More Convenient

Generally speaking, nobody is ever going to say it's hard to move content between a smartphone and a PC. Every mobile device comes with a USB cable that can be plugged into your PC...

CES 2014: AT&T Announces New “Sponsored Data” Offering

AT&T today unveiled a new plan to allow content providers to subsidize data costs for AT&T mobile subscribers. The plan, call...

Should Congress Regulate Data Brokers And Targeted Ads?

If you listen to the anti-surveillance movement across the U.S., they would have you believe that the...

Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be

SLI Systems has put out a report finding that most eCommerce sites are missing out on a big opportunity to use data from their internal site search tool to improve the effectivenes...

4G Data Use to Overtake 3G Worldwide by 2016

Mobile providers in the U.S. are constantly waging marketing battles touting their 4G networks and speeds. High-end smartphone m...

Tumblr Gets More Ad-Friendly With DataSift Deal

Yahoo-owned Tumblr has a new deal in place with social analytics provider DataSift. The deal (the terms of which are unknown) sees...

Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. "Of the findings, the most notable might be that w...

Online Karaoke Company Doubles Database Using Relationship Marketing

An online Karaoke company has doubled the size of its e-mail database in the past year by utilizing Emailvision's relationship marketing platform instead of generic e-mail marketin...

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