DataDrivenMarketingPro

SLI Systems has put out a report finding that most eCommerce sites are missing out on a big opportunity to use data from their internal site search tool to improve the effectivenes...

4G Data Use to Overtake 3G Worldwide by 2016

Mobile providers in the U.S. are constantly waging marketing battles touting their 4G networks and speeds. High-end smartphone m...

Tumblr Gets More Ad-Friendly With DataSift Deal

Yahoo-owned Tumblr has a new deal in place with social analytics provider DataSift. The deal (the terms of which are unknown) sees...

Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. "Of the findings, the most notable might be that w...

Online Karaoke Company Doubles Database Using Relationship Marketing

An online Karaoke company has doubled the size of its e-mail database in the past year by utilizing Emailvision's relationship marketing platform instead of generic e-mail marketin...

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