CROTrends

Well, the Yelp "extortion" (or lack thereof) narrative is back in the news. For years, the company has been accused by business owners of burying positive reviews when the owners d...

Microsoft Earnings Out, Revenue $25.7 billion

Microsoft just announced its earnings report for its fiscal year 2016 Q2. The company beat Wall Street expectations for revenue and earnings per share at $25.7 billion and $0.78 re...

AOL Makes Programmatic Ad Deal With A+E Networks

AOL announced that it has formed a new programmatic and publisher solutions partnership with A+E Networks that will enable the latter to leverage AOL's programmatic platform as a p...

Microsoft Earnings Released, Revenue $21.7 Billion

Microsoft just released its FY16 Q1 earnings report with revenue of $20.4 billion GAAP and $21.7 billion non-GAAP. The company reported operating income of $5.8 billion GAAP and...

MRC Releases Ad Viewability Test Results

The Media Rating Council (MRC) has released the results of the third phase of its viewability measurement reconciliation testing. It had conducted two prior phases, which identifie...

Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

Spotify's ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify's turning to playli...

Microsoft Earnings Released With Record Revenue For The Quarter

Microsoft just released its earnings for its Fiscal Year 2015 Q1, posting record first-quarter revenue thanks to its cloud and hardware offerings. The company managed to beat Wa...

Microsoft Earnings Released, Revenue $23.38 Billion

Microsoft just released its earnings report for FY14 Q4 with revenue of $23.38 billion, gross margin of $15.79 billion, operating income of $6.48 billion, and diluted EPS of $0.55...

Google Chief Business Officer Nikesh Arora Steps Down, As Company Releases Earnings Report

Google just released its Q2 earnings report, along with news that its Chief Business Officer Nikesh Arora is leaving the company. Arora has been with Google for nearly ten years...

Yahoo Earnings Released, Revenue $1.04 Billion

Yahoo just released its earnings report for the second quarter, missing Wall Street estimates with revenue of $1.04 billion. CEO Marissa Mayer didn't sugar coat it. "Our top pri...

Facebook Study: Sequenced Ads Perform Better

A new study is out from Adaptly, Facebook, and Refinery29 finding that sequencing ads that take individual consumers "down the marketing funnel" gets better results than a simple s...

Yelp Earnings Released, Revenue Up 65% YoY

Yelp just released its earnings report for the first quarter with revenue at $76.4 billion, up 66% from the same period last year. Cumulative reviews grew by 46% year-over-year...

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