ContentMarketingNews

Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sp...

5 Digital Marketing Trends You Should Be Paying Attention to in 2017

When it comes to digital marketing, content is still king. Content marketing...

5 Instagram Marketing Tips to Help Your Business Grow

It seems Mark Zuckerberg's $1 billion acquisition of Instagram in 2012 is paying off, as the social media site is expected to hit $5 billion in sales by 2018....

Instagram Influencer Marketing Expected to Double in Two Years

With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A...

Major Study Reveals What Kind of Video Content Drives eCommerce Sales

As the eCommerce industry has matured in sales and reach, it has realized it still has obstacles....namely engaging and persuading real people. To take this on, successful brands h...

Google Buys FameBit, Sees Branded Content as Essential to YouTube

Google has purchased FameBit, a technology and marketing platform that helps brands link up with social media stars on YouTube and Twitter. This is part of a growing trend where Go...

Facebook Seeks To Be the World’s Largest Marketing Platform

Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook...

Facebook Expands Canvas Marketing Opportunities

Canvas is Facebook's mobile marketing platform for companies wanting to present a more immersive experience to potential customers. It's...

All Hail the Rise of Native Advertising

Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it's now their main source of revenue. It's important to note th...

Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...

Virtual Reality to Change Marketing

Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...

Email Marketing is Alive and Well for Brands

Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according...

ComScore Study – Marketing Power Of Podcasts Is Huge

A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, near...

Infographic: People Have Smaller Attention Spans Than Goldfish (Marketing Tips For Overcoming This)

Last year, Microsoft released some research finding that the average attention span for a goldfish is about nine sec...

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