CMOTrends

Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Ba...

Will These Make Twitter Marketing More Effective?

Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twitterverse for those who use it....

Twitter Has New Ads That Encourage Users To Tweet About Brands

Twitter announced a new ad format called Conversational Ads that encourage users to tweet about the brands that use them. According to the company, advertisers will be able to use...

Adobe Digital Index: Facebook Continues To Grow More Quickly Than Google On Display CTRs

Adobe Digital Index released its latest Digital Advertising Report finding that Facebook's click-through-rates continue to grow more quickly than Google's display CTRs. Faceboo...

LinkedIn Releases New Handbook for Marketers

LinkedIn has a new eBook out looking at the most in-demand marketing jobs based on research by LinkedIn itself and HubSpot. They looked at LinkedIn recruiting data and LinkedIn mem...

Do These Changes Make You Feel Better About Facebook Marketing?

It's very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Faceb...

Infographic Compares Meerkat & Periscope For Business

Meerkat and Periscope both quickly made names for themselves with their live streaming apps launched earlier this year. A lot of businesses have been testing the waters and trying...

Slideshare Adds Lead Generation Features

LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their au...

People Are Interacting With Links More On Facebook

It looks like links are getting better for interactions on Facebook as interactions on other post types are on the decline. Have you seen better reach and/or interactio...

Report: Sites Saw 10% Loss In Organic Traffic From Google Mobile-Friendly Update

Adobe released its Digital Advertising Report for Q2. While it's only a small section of the broader report, it does look at the impact of Google's...

Is This Google Ranking Signal Getting Stronger?

Update: Search Engine Roundtable says there was no update on the date Enge points to....

You’re About to See More Instant Articles on Facebook

Back in May, Facebook announced its Instant Articles initiative – basically a program to get major publications like the New York Times, NBC News, and The Atlantic...

Should Your Business Use Meerkat or Periscope?

Much has been made about the battle between new social live-streaming services Meerkat and Periscope, the latter of which is owned by Twitter. Meerkat gained a lot of early buzz at...

Google Wallet Expanding As Checkout Option

Google Wallet is growing as a payment option as it has now been adopted by both Dunkin' Donuts and Seamless, which have integrated it into their checkout experiences for Android us...

Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know thems...

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