B2BMarketingTrends

LinkedIn just released its earnings report for the second quarter with revenue of $534 million, up 47% year-over-year. Net loss (attributable to common stockholders) was $1 million...

LinkedIn Is Acquiring B2B Marketing Platform Bizo

LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash....

Newegg Launches B2B Marketplace

Online electronics retailer Newegg announced the launch of a new B2B marketplace called NeweggBusiness. It serves as a third-party channel to connect B2B buyers and sellers, focusi...

Which Social Networks & Types Of Posts Are Working For B2B?

B2B Marketing recently released its Social Media Benchmarking Report for 2014, and pulled some key findings together into an interesting infographic. It looks at the social net...

Survey: Businesses Not Satisfied With Their B2B Lead Generation Processes

A recent survey from Salesfusion and Demand Metric found that most small and mid-sized companies have lead generation processes in place, but few (less than 10%) think they're high...

Report: B2B Trending Towards Mobile Before PC

eMarketer has a new report out called, "B2B Mobile Market...

Report: Content Sharing Circles Have Big Impact On B2B Vendor Selection

The Chief Marketing Officer (CMO) Council and NetLine Corporation recently put out a report (via...

Gartner: European CRM Budgets To Be Strong In 2014

European customer relationship management (CRM) budgets remain strong, despite economic uncertainty, according to a survey from Gartner. About...

Infographic Looks At B2B Social Media Potential For 2014

UK-based Real Business Rescue has gathered some findings about B2B social media use to project what's in store for the remainder of the year. Data comes from a bunch of sources inc...

Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester's Vice President and Principal Analyst, who says he's talked to brands, who are becoming increasingly frustrated. This isn...

Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns. Acco...

LinkedIn Releases Earnings, Announces Acquisition Of Bright

LinkedIn just released its Q4 and full year 2013 earnings, and announced an agreement to acquire data insights provider Bright for $120 million...

IT Spending to Reach $3.8 Trillion This Year

As the world has become more connected, the global economy has shifted significantly toward information technology. On the eve of the Consumer Electronics Show in Las Vegas, Marke...

Amazon Kinesis Is Now Available To All AWS Customers

Are you an Amazon Web Services customer looking for a new way to process streaming data in real-time? Well, you might have heard of a new service from AWS called Kinesis. It was pr...

Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. "Of the findings, the most notable might be that w...

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