B2BMarketingTrends

UK-based Real Business Rescue has gathered some findings about B2B social media use to project what's in store for the remainder of the year. Data comes from a bunch of sources inc...

Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester's Vice President and Principal Analyst, who says he's talked to brands, who are becoming increasingly frustrated. This isn...

Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns. Acco...

LinkedIn Releases Earnings, Announces Acquisition Of Bright

LinkedIn just released its Q4 and full year 2013 earnings, and announced an agreement to acquire data insights provider Bright for $120 million...

IT Spending to Reach $3.8 Trillion This Year

As the world has become more connected, the global economy has shifted significantly toward information technology. On the eve of the Consumer Electronics Show in Las Vegas, Marke...

Amazon Kinesis Is Now Available To All AWS Customers

Are you an Amazon Web Services customer looking for a new way to process streaming data in real-time? Well, you might have heard of a new service from AWS called Kinesis. It was pr...

Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. "Of the findings, the most notable might be that w...

Study: Almost Everyone Is ‘Homing From Work,’ But More Are Working Longer Hours

According to a new study, more workers are reporting a better work/life balance than they were two years ago. Captivate's Office Pulse...

Demand Media To Split Into Two Public Companies, Earnings Released

Demand Media announced today that its board of directors has authorized a plan for the company to explore separating into two separate public companies - one for its media business...

LinkedIn Launches Highly Requested Ad API Program

LinkedIn is rolling out a new ads API program on the LinkedIn Ads platform. Early partners include Adobe, Bizo, and Unified. "API access will empower the tens of thousands of a...

Here’s What’s Working In Email Subject Lines

Adestra put out an interesting report on what works in email subject lines and what doesn't. Character count, word count and the keywords themselves are all key ingredients, and th...

Without Realtime Search, Google Risks Pushing News Seekers Away To Twitter

Will Google ever restore its realtime search feature? Will Google and Twitter ever reach another agreement giving Google the access to Twitter's firehose it needs to make the featu...

People Are Increasingly Turning To Social Over Search

To be clear, people are still turning mostly to search for seeking the answers to their questions. However, the gap between search and social networks is narrowing. Are...

HP Beefs Up Its Enterprise Security Solutions

Amid the spectre of job cuts and...

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