B2BMarketingTrends

Email is still a very powerful marketing tool. Contrary to proclamations that it's a dying or dead channel, email is still more relevant and effecti...

Adobe CEO: “Adobe Has Really Been on a Tear”

Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. In...

4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Cent...

GDPR Takes Effect in May, Is Your Business Ready?

A major change is on the business horizon. The General Data Protection Regulation (GDPR) will be in effect on May 25, 2018, bringing with it major c...

Should You Outsource Digital Marketing for Your Business?

For most companies, digital marketing is essential to growing and retaining their customer base. Unfortunately, a lot of businesses are in the dark...

Buying an eCommerce Website Vs. Starting One

Over the last few years, the eCommerce model has been giving brick-and-mortar retailers a run for their money. A...

Small Businesses Better Reconsider Social Media

B2B research and reviews firm Clutch has released some interesting data-driven find...

What Marketers Can Expect From LinkedIn in 2017

With the backing of Microsoft, LinkedIn has...

LinkedIn Launches Account Targeting For Ads

LinkedIn just announced the launch of Account Targeting, a new way to run account-based marketing campaigns on LinkedIn itself (they recently...

LinkedIn Study Looks At The B2B Buyer’s Journey

LinkedIn is sharing the results of its B2B Buyer Research study, which found that despite an apparent alignment between sales and marketing, "some of the same issues still persist....

Slack Launches App Platform, Directory, Fund

It's a big week for Slack. The company hosted an event and made some major announcements. these include the Slack Platform and App Directory as well as a new fund and a new framewo...

Groupon Gets New CEO, Releases Earnings

Groupon released its Q3 earnings and announced that it has named Rich Williams as its new CEO as Eric Lefkofsky steps down. Williams was appointed by the board, effective immedi...

LinkedIn Impresses With Earnings, Reaches 400 Million Members

LinkedIn just released its Q3 financial results, and knocked them out of the park. Shares quickly began to skyrocket in after hours trading after the company posed massive beats....

Buy Buttons And The Future Of B2B Ecommerce

There's been a lot of news about buy buttons on social sites for the past year or so, particularly on Facebook, Pinterest, and Twitter. In the months ahead, users of these services...

If This Works For Twitter, Businesses Stand To Benefit

It looks like Twitter is betting big on its recently launched Moments feature to help it grow its user base, which continues to grow at the rate of a snail's pace. Whether or not m...

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