B2BMarketingTrends

Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is...

Foursquare CEO: We’re 99% NOT Social Media or Location Check-Ins

“We're 99 percent not social media or location check-ins,” says Foursquare Labs CEO Jeff Glueck. “We are rather a location technology platform that helps o...

How to Build a Content Marketing Strategy (And Stick to It)

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as...

The Power is Going From Companies To Consumers, Says Drift CEO

“The most important thing for us and the reason we exist is that all the power is going to all of us, the buyers and consumers,” says Drift CEO David Cance...

Without Data, There is No Great AI, Says Informatica Exec

“Without data, there's no great...

How To Keep Your Remote Employees Feeling Connected

Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Li...

How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it's a dying or dead channel, email is still more relevant and effecti...

Adobe CEO: “Adobe Has Really Been on a Tear”

Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. In...

4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Cent...

GDPR Takes Effect in May, Is Your Business Ready?

A major change is on the business horizon. The General Data Protection Regulation (GDPR) will be in effect on May 25, 2018, bringing with it major c...

Should You Outsource Digital Marketing for Your Business?

For most companies, digital marketing is essential to growing and retaining their customer base. Unfortunately, a lot of businesses are in the dark...

Buying an eCommerce Website Vs. Starting One

Over the last few years, the eCommerce model has been giving brick-and-mortar retailers a run for their money. A...

Small Businesses Better Reconsider Social Media

B2B research and reviews firm Clutch has released some interesting data-driven find...

What Marketers Can Expect From LinkedIn in 2017

With the backing of Microsoft, LinkedIn has...

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