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Report Looks At Performance Of Location Targeting In Mobile Ads
Verve Mobile recently released its annual State of the Market review, looking at location-powered mobile advertising (...
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Super Bowl Should Highlight Growing Significance Of Mobile Ads
The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more int...
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Some Highlights For Marketers From Facebook’s Earnings
Facebook, as you may know, released its Q4 and full-year earnings on Wednesday. Between the release and the earnings call, the company provided plenty of info for us all to absorb,...
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T-Mobile Hires New Chief Marketing Officer
T-Mobile announced this weekend that it has appointed Michael Sievert as the company's new chief marketing officer. Siever...
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What Google Now Can Teach You About Reaching Your Customers
At Google I/O last month, Google revealed what could be th...
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Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing
Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to "provide a reference point for the state of mobile marketing in 2012." They sa...
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Smartphone Shopping Relative to Type of Store
Consumers are using mobile devices more and more to help command the p...
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Mobile Emails are Becoming the New Standard
From March 2001 to March 2012, the number of people who use their mobile devices to view their email has grown over 82%. So far iOS devices dominate this trend at 85%, but as we kn...
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Google & DudaMobile: Powerful Mobile Ads
Google is investing heavily based on the fact that half of all Americans are now...
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Bee Media Acquires Adcentricity; Goes Hyper-Local
Bee Media Inc., a mobile shopping platform, has acquired Adcentricity Inc., a location-based digital m...
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Learn With Google: Mobile Ads Marketing Objectives
We've got the latest Google webinar available right here. This installment features a...
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Mobile Now a Core Component of Google AdSense
Google AdSense for mobile was put in place while people were still using flip phones, in order to allow companies to monetize their mobile content. With the advent of smartphone po...
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Viral Marketing, The Mobile Generation & Sexual Harassment
Today’s infographic round-up features a couple of things that go hand in hand in some ways: viral marketing and mobile. Then there’s sexual harassment in the workplace....
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Get to the Point With Your Mobile Marketing
I probably don't have to tell you that mobile marketing is incredibly complex. Why is this? Because mobile encompasses nearly all other forms of media in one. Mobile is tal...
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Android Continues to Demand Marketers’ Attention at a Growing Pace
Earlier this year, we asked which would be more critical to...
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