AppProductPro

Google announced the launch of a new initiative to help marketers better understand the impact of mobile on their businesses both online and offline. It's called Full Value of Mobi...

What Will Mobile Bring to Consumers and Marketers in 2013?

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for bo...

YP Says It’s Number Two In Mobile Ad Revenue

YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the number two company in the industry...

Google Revenue From Mobile Estimated At $20 Billion In 2016

Marin Software has released a new report looking at mobile search advertising around the world. The report cites data from Cowen and Com...

Nielsen: Banner Ads 1.5X More Effective Than Text Messages

Nielsen has released findings from its Global Survey of...

Report Looks At Performance Of Location Targeting In Mobile Ads

Verve Mobile recently released its annual State of the Market review, looking at location-powered mobile advertising (...

Super Bowl Should Highlight Growing Significance Of Mobile Ads

The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more int...

Some Highlights For Marketers From Facebook’s Earnings

Facebook, as you may know, released its Q4 and full-year earnings on Wednesday. Between the release and the earnings call, the company provided plenty of info for us all to absorb,...

T-Mobile Hires New Chief Marketing Officer

T-Mobile announced this weekend that it has appointed Michael Sievert as the company's new chief marketing officer. Siever...

What Google Now Can Teach You About Reaching Your Customers

At Google I/O last month, Google revealed what could be th...

Google Teams Up With ClickZ To Learn About The State Of Mobile Marketing

Google has partnered up with ClickZ on a mobile marketing and apps survey. Google says it hopes to "provide a reference point for the state of mobile marketing in 2012." They sa...

Smartphone Shopping Relative to Type of Store

Consumers are using mobile devices more and more to help command the p...

Mobile Emails are Becoming the New Standard

From March 2001 to March 2012, the number of people who use their mobile devices to view their email has grown over 82%. So far iOS devices dominate this trend at 85%, but as we kn...

Google & DudaMobile: Powerful Mobile Ads

Google is investing heavily based on the fact that half of all Americans are now...

Bee Media Acquires Adcentricity; Goes Hyper-Local

Bee Media Inc., a mobile shopping platform, has acquired Adcentricity Inc., a location-based digital m...

AppProductPro

Ready to get started?

WebProNews is a leading publisher of business and technology email newsletters and websites.