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Facebook announced that it is extending its carousel ad format to mobile app ads. The format enables advertisers to showcase multiple images and links in one ad. "Since its int...

Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digit...

Does Your Business Have The Time To Get Online Marketing Right?

The fewer people a business has, the harder it is to do marketing right. Most small and medium-sized businesses don't think they have the time or knowledge to manage their digi...

Survey Looks At Sites’ Readiness For Google’s Mobile-Friendly Signal

Google is about to launch its previously announced mobile-friendly ranking signal on April 21. gShift has...

Google Says More About Mobile-Friendly Ranking Signal

About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid poten...

Adobe Aims To Improve ‘Internet of Things’ Marketing

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements "The product and partner announcements cover where marketing is goin...

Yahoo Launches Mobile Developer Suite

Yahoo kicked off its first Mobile Developer Conference on Thursday, introducing a new mobile developer suite. "Designed to help developers understand, measure, advertise, monet...

Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It's harder than ever to get exposure in the News Feed without paying for it. Still...

Facebook Grew Mobile Daily Active Users By 34% Over The Past Year

Facebook just released its earnings report for the fourth quarter and full year. It posted a 58% increase in yearly revenue, and a 49% increase for the quarter. "We got a lot do...

Over Half Of Emails Opened On Mobile Or Tablets

Experian Marketing Services has released its 2014 Q3 Emai...

Why Aren’t SMBs Investing More In Online Marketing?

Local SEO firm BrightLocal recently released some findings from its annual SMB Inter...

Email Marketing Considerations For Google Inbox

Last fall, Google launched Inbox by Google, a new email app, which it hopes...

How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with...

What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marke...

Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchas...

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