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Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook...

Facebook Expands Canvas Marketing Opportunities

Canvas is Facebook's mobile marketing platform for companies wanting to present a more immersive experience to potential customers. It's...

New Facebook Ad Tools Help Businesses With Global Marketing

Facebook has added a feature within their...

“AMP for Ads” Makes Mobile Faster… and More Profitable

Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google's research shows that the average mobile site...

Virtual Reality to Change Marketing

Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...

Are You Ready for the New Mobile Gold Rush?

"Are you ready for the new mobile gold rush? Of course you’re not," said...

Nissan UK: 6% Adwords Conversion Rate Of Showroom Visits From Mobile Clicks

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwo...

ComScore Study – Marketing Power Of Podcasts Is Huge

A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, near...

Google To Rank Mobile Page Speed Separately

According to Google Webmaster Trends Analyst Gary Illyes, Google is planning to rank mobile site speed separately from desktop. This means...

New Google Tool To Test Your Sites Mobile Performance

Google launched a new tool today called "Test My Site" at testmysite.thinkwithgoogle.com. The tool helps you find out how well...

Marketing Insights on a Key Instagram Demographic

Instagram commissioned a study to analyze how moms use its service, presumably to help advertisers plan their Mother's Day campaigns. It found not only that moms are active on...

For ROI, Email Marketing Makes Big Leap Over Last Year

Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...

Good News and Bad News For Marketing With Instagram

These days, if you're not marketing on Instagram, you're likely missing out, but at the same time, things aren't as rosy in that department as they once were. For those trying to g...

Yahoo Study Looks At Marketing To Generation X

Yahoo has released some new findings from a study on marketing to Generation X. It aims to provide insight into how to better understand people from this generation, their interest...

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