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In this age of shiny web applications and mobile computing, emails have sustained their supremacy over all the other channels. It is the communication tool...

OpenX Moves to Google Cloud to Leverage 5G Innovations

The advent of 5G is a big reason OpenX has decid...

Yellzz in Lead Gen Pilot with Microsoft Bing Search Engine

Wouldn’t it be great if your business could be in real-time contact with your potential customer while they are looking at your ad or business listing in a...

4 Fast-Rising Digital Marketing Trends Leading Into 2019

Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence...

4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Cent...

How Mattel Optimizes Marketing on Walmart.com

Mattel is one of the largest distributors and brands sold on Walmart.com. Meredith Wollman manages the customer...

Benefits of Adding In-App Advertising to Your Marketing Strategy

In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to...

7 Local Marketing Tips to Help You Make More Sales

Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory...

5 Best CRM Mobile Apps for Doing Business on the Go

Entrepreneurs today are busier than ever, working even when they're away from the office. A good Customer Relationship Management (CRM) program goes...

How Your Business Can Identify and Capitalize on Micro-Moments

There's no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that...

Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018

Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since then, use of these gadgets just kept increasi...

Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there's no sign that it will be stopping in 2018. Studies have shown that alm...

How to Create a Digital Marketing Strategy for Your Startup

Launching a startup is exciting for entrepreneurs, especially in this day and age where technology has made doing business easier and more efficient...

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