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In a struggle to display authenticity without resorting to obvious pandering, while still hitting ROI targets, some brands find Facebook Ads diffic...

Slice CEO Leading Digital Transformation Of Pizzerias

"We want to make sure that 70 to 80 percent of the volume for pizzerias is digital., says Slice CEO Ilir Sela. "This is very comparable to...

Businesses Being Reimagined In A World That Is Now Entirely Digital

“There's a real recognition that digitization and transformation a...

Senator Blumenthal Demands AT&T Back Off Ad-Based Cellphone Plans

That didn’t take long; Senator Richard Blumenthal has demanded that AT&T rethink its plans to offer ad-subsidized phone plans....

AT&T Exploring Ads On Your Cell Phone For a Price Discount

In case anyone thought they didn’t see enough ads, AT&T wants to put ads on your phone in exchange for a whopping $5 off your bill....

Taboola – Outbrain Merger Falls Apart

It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect sto...

Walmart Joining Microsoft in Effort to Purchase TikTok

Walmart is getting in on the TikTok action, joining Microsoft’s bid to purchase the beleaguered social media platform....

T-Mobile Extends T-Mobile Tuesdays to Sprint Customers

T-Mobile took another step toward welcoming Sprint customers to the magenta family by giving them access to T-Mobile Tuesdays deals....

Bing Webmaster Tools Provides Backlink Data On Similar Sites

Bing has unveiled a new feature that gives users competitive backlink data for similar and recommended sites....

AT&T Will Drop Misleading ‘5G Evolution’ Branding—Under Protest

AT&T will stop using its “5G Evolution” branding after the National Advertising Review Board (NARB) found it misleading....

Chrome Will Start Blocking Resource Heavy Ads

Google has announced that Chrome will soon start blocking resource intensive ads. Internet ads ma...

We Are An Experience-Driven Company, Says Chewy CEO

“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We're an experience-driven company. This is not a cost....

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...

Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn thro...

OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “...

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