AnalyticsPro

In the ever-evolving realm of digital analytics, Google Analytics 4 (GA4) stands out as a robust tool, offering businesses valuable insights into their online presence. However, be...

Why Do You Need to Perform Web Analytics and How to Do It?

Web analytics is a crucial part of the online marketing plan. It allows businesses to analyze their websites, find solutions to boost traffic and track inf...

The Application of Data in Business

When it comes to what’s important in business, you might think it all boils down to money. While that might be true, a lot of attention and focus is put on...

Roku Enables Nielsen Four-Screen Measurement

Roku has enabled Nielsen four-screen measurement across traditional TV, connected TV, mobile, and desktop....

Google Analytics 4: What You Should Know

Data analysis services like Google Analytics are critical for millions of businesses worldwide to understand their customers. It’s also a lucrative industr...

Data Collection in a World of Internet Privacy

The use of online tracking tools is one of the primary methods that businesses can use to inform their marketing efforts and therefore grow revenue. In ord...

France the Latest Country to Crack Down on Google Analytics

France is the latest country to crack down on Google Analytics, over concerns it violates the GDPR the EU's privacy legislation....

The Analytical Benefits of Using Web Heatmap Software

Wherever there are customers, there's always a desire to understand their needs and behavior. Understanding customer behavior can lead to significant benef...

How Heat Maps Can Be Useful To Your Business

The purpose of a heat map is to measure the density of data in a particular area. To differentiate different levels of density, heat maps employ various co...

Ecommerce Nearing $1 Trillion

"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of Marke...

Google Sheds Light on Organic Search Drops

Google has posted information shedding light on why sites experience drops in their organic search results....

Google Piloting Three-Strikes Policy for Repeat Ad Policy Violators

Google is cracking down on those repeatedly violating the company’s ad policies, piloting a three-strikes program....

France Upholds Apple’s Privacy Changes

In a win for Apple and privacy advocates, the French Competition Authority has upheld Apple’s right to proceed with its iOS privacy changes. Ap...

Microsoft Makes Desktop Analytics Available Commercially

Microsoft has announced the commercial release of Des...

SAP and Verizon Partnering to Develop Next-Gen IoT Analytics Solution

SAP and Verizon have announced a collaboration to h...

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