AnalyticsPro

In a significant update for content creators, YouTube has rolled out title A/B testing and an AI-powered analytics tool called Ask Studio, aiming to give video makers more data-dri...

2025 Digital Marketing Analytics Trends: AI, Privacy, and Blockchain

In the fast-evolving world of digital marketing, analytics has emerged as the indispensable backbone for strategic decision-making, enabling businesses to transform raw data into a...

Google Workspace Policy Demands User Consent for Data Processing, Sparking Privacy Concerns and Push for Alternatives

In the ever-evolving landscape of digital services, a recent policy shift by Google has sparked intense debate among privacy advocates and enterprise users alike. The company, lon...

Google’s Tracking Persists Despite Privacy Search Engines

In the ever-evolving landscape of digital privacy, a startling revelation has emerged that challenges the assumptions of even the most privacy-conscious internet users. A recent s...

Mininglamp Unveils AI-Driven AdEff at Renewal Tour 2025

In a groundbreaking move for the advertising industry, Mininglamp Technology has unveiled AdEff, a new AI-driven platform designed to revolutionize ad testing on a global scale. An...

Supercharge Your Software: Why Web Analytics is a Developer’s Secret Weapon

Web analytics has become an indispensable pillar for web developers crafting software applications, offering a window into user behavior, performance metrics, and optimization oppo...

SAS Goes All-In On Agentic AI

SAS is the latest company to go all-in on agentic AI, the latest evolution of AI models that strive to be more helpful and autonomous....

Google Loses Second Major US Antitrust Lawsuit

Google has lost its second major US antitrust trial, with US District Judge Leonie Brinkema finding the company violated the Sherman Act and is an illegal...

How Small Businesses Can Compete with Big Brands Using Competitor Analysis Tools

Competition with big brands for small businesses is tough, especially in days when digital presence and visibility are mission essential. Also, big brands...

Unlocking Marketing Mastery: How Data-Driven Strategies Are Redefining Success for CMOs

Data-driven decision-making has emerged as a critical factor for achieving business success. For Chief Marketing Officers (CMOs) and other enterprise-level executives, understandin...

Nielsen CEO Discusses Groundbreaking Data on Viewing Trends

In an exclusive interview with CNBC, Nielsen CEO Karthik Rao shed light on the latest developments in how Americans consu...

Unveiling the Peculiarities of Google Analytics 4: A Closer Look at 9 Quirky Features

In the ever-evolving realm of digital analytics, Google Analytics 4 (GA4) stands out as a robust tool, offering businesses valuable insights into their online presence. However, be...

Why Do You Need to Perform Web Analytics and How to Do It?

Web analytics is a crucial part of the online marketing plan. It allows businesses to analyze their websites, find solutions to boost traffic and track inf...

The Application of Data in Business

When it comes to what’s important in business, you might think it all boils down to money. While that might be true, a lot of attention and focus is put on...

Roku Enables Nielsen Four-Screen Measurement

Roku has enabled Nielsen four-screen measurement across traditional TV, connected TV, mobile, and desktop....

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