Nearly a year ago, Google announced the launch of Matched Content for AdSense publishers. This is a free content recommendation tool that shows more of your content to users. It generates what Google describes as “contextually relevant and personalized” article recommendations from the pages on our site.
The company announced on Friday that you can now use Matched Content units to directly generate revenue by allowing ads to appear alongside the recommended content.
“With the new ‘Allow ads’ feature, relevant ads will appear within your Matched content units, and will be styled to complement the look and feel of your content recommendations,” explains product manager Tobias Maurer. “We’ll gradually roll this feature out to all Matched content eligible publishers across the globe over the coming weeks. To enable ads, visit your My ads tab and choose ‘Allow ads’ for your Matched content units.”
“Matched content is available for sites with multiple pages with unique images and high volumes of traffic,” says Maurer. “Have a look at the site management settings in your account to see if your sites are eligible and to get started with Matched content. Matched content units don’t count towards your Google content ad limit per page.”
To see if your site is eligible for Matched Content, you’ll have to check in the “Site Management” section of your AdSense account. Google regularly checks the eligibility. More on this here.
You can also read up on best practices for Matched Content here.
Image via Google