Online video advertising marketplace Adap.tv has added new publishers including Dailymotion, Redlasso, Blastro, Clipsyndicate, Mindjolt, Nabbr and Videojug.
Adap.tv’s onesource (ato) platform allows publishers to better optimize their online video inventory with video ad-trafficking, yield optimization and simple syndication management tools. Since its launch six months ago, the adapt.tv marketplace has had a 90 percent repeat buy rate, an increase in average campaign budgets by 15 times and more than 100 daily campaigns bidding on 900 market placements.
"Adap.tv is committed to delivering new technologies that pave the way for growth and profitability in the online video industry," said Henk Van Niekerk, Vice President of Business Development at adap.tv.
"Adap.tv’s innovative ato and atm platforms are designed to compliment powerful industry trends including massive growth in online video viewership and increasing desire by sellers for a better way to transact with the buying community. We’re providing our publisher partners with the necessary tools for a complete online video ad solution that is easy, effective and profitable."
Dailymotion, an online video site that can be viewed by popularity, most recent, most views and most rated, ranks #32 on comScore’s Top 100 list.
"Adap.tv’s technologies enable us to further capitalize on the continued growth of online video viewing and maximize our online video inventory," said Joy Marcus, General Manager of Dailymotion US.