ABC is reportedly working on a live streaming app that will be the first of its kind from any of the major U.S. broadcasters.
According to the New York Times, the new app is currently in development. It would allow users to live stream ABC programming – daytime, primetime, and more – to their mobile devices and tablets. All users would have to do is log in through their cable provider.
The app could launch as early as later this year.
Considering that Disney already has other streaming apps called Watch ESPN and Watch Disney, is wouldn’t be a shock if this new app launches as Watch ABC or something similar.
With this move, ABC would be on the cutting edge of content distribution. Of course, one of the main reasons for any network to develop streaming apps is to attempt to create a space where they can broadcast more ads.
ABC isn’t the only major network that’s looking to expand their reach to more mobile users. Last week, CBS launched a new app that features full-episode streaming of much of their daytime, primetime, and late night content. But that app only streams shows on a delay – a far cry from what ABC is reportedly trying to do with a truly live app experience.
Speaking of Disney-owned properties, Hulu just tapped a new acting CEO. SVP of Content Any Forssell will fill the vacant seat, left by Jason Kilar when he steps down later this month.