“5G is going to be a real tailwind for growth in mobile,” says Zynga CEO Frank Gibeau. “It’s going to enable much higher performance games. They’re going to be able to bring more people into a gaming experience. You’ll be able to have games that are zero downloads where you can play them right over the air and never have them installed on your phone. If you’re looking at an ad on Instagram you’ll be able to touch that ad and quickly be able to play the game without having to go to the App Store.”

“It’ll also enable new forms of innovation in terms of distribution, the funnel of how you manage players, will be a lot more efficient and strong,” says Gibeau. “As infrastructure around 5G rolls out globally over these next several years it’s going to be a huge boost for us.”