MEDL Mobile, makers of the live streaming app Hang W/ announced today that Curtis Jackson, otherwise known as 50 Cent, has invested an unspecified amount of money in Hang W/, and has agreed to use it as his exclusive live streaming video platform.
He’s been using the app for a while, as have other celebrities including Timbaland, ChiefKeef, Terrell Owens, Tommy Chong, Jamie Kennedy and Coco Crisp.
50 is currently promoting it on Twitter.
new music TOMORROW live on HANG WITH.6pm http://t.co/ZbcJgQ970g
— 50cent (@50cent) August 20, 2013
He’s already created over 70 broadcasts since joining in the summer. He has used it to release previously unheard music, give sneak peeks at music videos and give fans a behind-the-scenes look at his life. He intends to use it for producing and releasing the first live-streamed music video.
“Live streaming mobile video is a completely new form of media,” he said. “Hang w/ is poised to be the dominant player in this new media, and I’m prepared to throw my weight behind it to see that happen.”
“Hang w/ fits seamlessly in to my overall business strategy,” he said. “I see ways to use it to promote my headphones, apparel, energy shots, film and TV projects, my boxers, and even my philanthropic endeavors.”
“Jackson’s mind works both as an artist and as a businessman,” said CEO Andrew Maltin. “He’s experimenting and pushing the creativity of what we’ve seen on Hang w/. At the same time, he recognizes that it’s more than just content he’s creating. It’s a new market opportunity.”
Hang W/ has been downloaded 600,000 times and has generated more than 10,000,000 user sessions .Back in July, it launched on Android.