Ford Motor Company announced today that it will be providing a sneak preview of its upcoming “Mustang Inner TV” ad via Google+ Hangout, YouTube and Facebook, in the latest of its social-savvy marketing tactics.
The ad will be shown nationally during the Daytona 500 on Sunday.
“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, director of U.S. Marketing Communications. “Rather than just show features and benefits, our new ad demonstrates how people see the product as an extension of who they are. We believe that everyone has an inner Mustang just waiting to be unleashed.”
“This ad was created to work in tandem with the success of our Mustang Customizer and downloadable app, which allows anyone to create their very own Mustang, selecting colors, accessories and decals to complement the amazing design,” said Lee Jelenic, Ford Car Marketing Communications manager. “Mustang owners are unique, independent, and like their cars to reflect their personalities. The Customizer site and this spot pay homage to that.”
“These results confirm the potential we saw in developing a social platform that lets Mustang owners have fun with the brand, interact and share,” said Scott Kelly, Ford Digital Marketing manager.
Speaking of extreme Daytona 500 ads, check out the Dale Jr. Mountain Dew ad.